Monday, May 9, 2022

Magical Objects

Todd McLellan, Things Fall Apart



[The role of architecture and art in the world of total commodification becomes] a legitimation process, displacing to a certain degree such classical mechanisms of domination as authoritarian conditioning and formal ideological indoctrination. The claims of classical ideology could to a certain degree be assessed as objectively either true or false. But when ideology is embedded in the objective order of things (as ideology invades and increasingly pervades the fabric of ethos), it ironically escapes the realm of objectivity. Adorno defines the commodity as “a consumer item in which there is no longer anything that is supposed to remind us how it came into being. It becomes a magical object.” In effect, you can’t argue with magic. This is the character of advanced forms of domination: they operate in ways that leave few obvious traces of their functioning. Thus… domination operates increasingly through two divergent but complementary means, through values of mass consumption and the harnessing of desire (repressive sublimation) on the one hand, and through the mechanism of techno-bureaucratic control and instrumental rationality on the other. These are the two poles of the historic tendency away from traditional dominance and subordination and toward impersonal mechanisms of social domination.



- John P. Clark, 2013