The various artifacts brought together as the 'new aesthetic' are united by their orientation not towards human observation or functional utility, but rather by their invocation of productive values without human action -- the aura of the digital's separation of product from all that is required to produce it: labor, capital, resources. This transition point marks a shift from the fragmentation of the assembly-line where tasks are organized around the repetitive action of masses of human labor (itself an organization that implies semiotic disassembly and standardization) to an automated fabrication where the design is generated on digital machines and then implemented by other digital machines without human labor in the facture process; the necessity of human-as-designer thus comes into question as it is the only aspect of non-machine agency remaining, an element whose necessity is challenged by evolutionary algorithms and automated design.
- Michael Betancourt
- Michael Betancourt